Prospecting to find new business is key to being able to consistently increase sales. Depending on what you sell, prospecting could be accomplished in different ways. The most common form of prospecting is cold calling or making phone calls to find opportunities. But prospecting could also include knocking on doors, sending emails, networking, etc.
Unfortunately, in some ways prospecting is more of an art than a science. There is no formula that says, “If you do this and if you do that, you will be successful and you will find opportunity.” This is because every company and every individual that you interact with is different and thus the outcomes from your actions will vary. Although, there are things that you can do to minimize...
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