Quick Find
 
Use keywords to find the product you are looking for.
Advanced Search

Newsletter
Subscribe to receive the latest news & specials on our products:
Products meeting the search criteria Products meeting the search criteria
    Product Name    
 Cold Calling Coaching  Cold Calling Coaching
If your job requires you to pick up the phone and call prospects that are not expecting your call, there could be a place for cold calling coaching in your professional development activities. Regardless of your skill level or experience, there is usually something that can be gained from working with a sales coach to specifically improve your cold calling efforts. ...MORE
 Call for Consultation! 
 Cold Calling ebook  Cold Calling ebook
Cold calling is a blood sport. Sales professionals hate making cold calls and customers despise receiving them. Yet those who can rise above the competition and master cold-calling will find themselves closing deals, hitting targets, and positively improving their lives on both professional and personal levels. ...MORE
 Call for Consultation! 
 Cold Calling Services  Cold Calling Services
The ability to effectively drive sales revenue is directly correlated with the ability to generate leads. How happy are you with the leads you are getting? Would you like to be able to arm your skilled sales resources with more quality leads? ...MORE
 Call for Consultation! 
Displaying 1 to 3 (of 3 products) Result Pages:  1 

Articles meeting search criteria

Adding Structure to the Week for Sales Effectiveness
In order to be successful as a sales professional, one must be able to juggle many different types of tasks.  A sales person is primarily in charge of finding new clients and taking care of existing ones.  But there is also a tremendous amount of work that must be done in the areas of a...MORE

An Alternative When You Need Sales People
Whether you are experiencing sales staff turnover or just natural growth, it is likely that you need sales people. Unfortunately getting new sales people can be both costly in terms of both time and money. It takes a tremendous amount of time to find, hire, and train new sales resources. And all ...MORE

Benefits of Using a Prospecting Guide
You could just go out and “wing it” when it comes to outbound sales or you could use some sort of prospecting guide. The latter clearly has some distinct and noticeable benefits. 1. Sound more prepared If you watch the evening news, you will notice that the news anchor usua...MORE

Benefits of Using a Sales Script
If you were to survey 100 salespeople, you would find that the majority do not use any form of a sales script. While scripts can sometimes be seen as a hassle to develop, the reality is that there are some valuable benefits from using some form using them. Improves How you Sound Using ...MORE

Benefits of Using Call Scripts
Many sales professionals debate whether to use call scripts or not. The main argument against using them is that you do not sound as good when using a sales script. The other reason that many professionals do not use cold calling scripts is that it requires a level of effort to write and memorize...MORE

Build an Objections Map for Effective Cold Calling
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); There is one outcome th...MORE

Building Interest While Making Cold Calls
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); In order to be succes...MORE

Building Your Cold Call Email Strategy
Having a cold call email strategy is important as both cold calling and email play such a large role in sales prospecting. And when you are able to mix the two communications methods together into one strategy, you greatly improve your probability of connecting with the prospect. Creating ...MORE

Cold Call Sample
Having a cold call sample can sometimes help you to figure out what to do and not do when cold calling. Before we show a sample, let’s discuss some things to do and not do. Introduction This point can be debatable but it can be good to confirm that the prospect is available for y...MORE

Common Objections When Making Cold Calls
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); When making cold c...MORE

Compartmentalize Your Life when Building Your Business
Building your business could be one of the most challenging things that you take on in your life.  One way to deal with this challenge and improve the probability of success is to compartmentalize your life.  When working as a business owner, there are many different hats that you...MORE

Components of a Successful Lead Campaign
There are clear things that can be incorporated to make a lead campaign successful. Focused target list One step that can often get overlooked or not get enough attention is the building of the target list of prospects for the campaign. It can be common to spend a lot of time on other ...MORE

Components of an Effective Cold Call Script
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Writing a cold call scr...MORE

Dealing with Approach Anxiety for Effective Cold Calling
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Regardless of your sk...MORE

Dealing with the Gatekeeper When Cold Calling for Sales
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); When you are cold calli...MORE

Decrease Multitasking to Increase Sales
There is one thing that we can all be certain about and that is the fact that multitasking is a major part of our daily lives.  In fact, many employers state that the ability of effectively multitasking is a key requirement when looking at job applicants.  But when it comes to trying to...MORE

Decreasing a Prospectís Guard When Making Cold Calls
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); When making cold calls,...MORE

Define the Value Proposition When Developing Sales Strategy
Every sales strategy has many moving parts.  A business can likely have many different sales resources, different sales organizations, a portfolio of products and services, a slew of features and benefits, different types of clients that they do business with, etc.  With all of that fac...MORE

Dismiss Four Common Sales Myths to Improve Cold Calling Part I
There are a few sales myths that can be looked at and possibly dismissed in an effort to improve our mind and our mental state when cold calling. Myth #1 – You should enjoy cold calling. The first myth to dismiss is that you should enjoy cold calling if you are a true sales pe...MORE

Dismiss Four Common Sales Myths to Improve Cold Calling Part II
There are a few sales myths that can be looked at and possibly dismissed in an effort to improve our mind and our mental state when cold calling. Myth #3 – A true sales person will be a good cold caller. Following on the previous two myths is the myth that a true sales person sho...MORE

Disqualify Sales Prospects to Facilitate Sales Cycles
As a sales person needing a commission and to hit a quota, we are usually in a mode where we are telling sales prospects why our products are the right product for them.  But if the sales opportunity is not moving in the direction or at the speed that you would like, it can be powerful to do...MORE

Diversifying the Lead Generation Effort to Drive Sales Results
For just about every business, generating leads is critical to driving growth and profitability.  With that being the case, it can be advantageous to diversify the lead generation process as this can help to improve overall results and decrease risk.  Diversifying lead gen would involve...MORE

Effectively Prospecting to Increase Sales
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Prospecting to find new...MORE

Eight Ways to Improve Outbound Sales
Most sales professionals and sales organizations rely on some form of outbound sales activities to generate leads.  With this being such a critical area, it is can be advantageous to invest time, energy, and money in improving this area and below are some very practical ways to drive improve...MORE

Find Pain to Improve Selling
When trying to improve selling, one of the quickest ways to improve results is to improve your ability to find pain.  Pain in this context is essentially the impact felt when something is not working well or could be working better.  In order to generate leads and identify which prospec...MORE

Five Challenges of being an Inside Sales Manager
Being an inside sales manager comes with many challenges and effectively dealing with those can be the difference that leads to success. 1.  Interviewing Just like any position that a manager looks to fill, selecting the right resources for inside sales positions can be challengin...MORE

Five Keys for Starting up a New Business
Starting up a new business can be one of the most challenging projects that one can take one. With that being what it is, there are some clear things that can be done to improve the likelihood of success. 1. Deliver value When building your business, it is critical that your products a...MORE

Five Powerful Open Sales Questions
One of the best ways to improve sales results is to incorporate good open sales questions. Here are five questions that can reveal valuable information. 1. Why have you chosen to meet with us? As salespeople, we always know why we want to meet with qualified prospects as we want to hel...MORE

Five Steps to Successfully Making Appointments
During outbound sales, one common goal that you maybe working toward is making appointments with target prospects. While that can sometimes seem challenging, there are very clear and simple things that can be done to improve your results and effectiveness. 1. Stay Focused on the Primary Go...MORE

Five Tips to Improve Appointment Making
As a sales person, our success in appointment making can sometimes be the difference that enables us to reach our sales targets.  With that being the case, there are clear things that we can do to improve our ability to get the appointment set. 1. Qualify the Prospect A critical s...MORE

Five Ways to Improve the Scheduling of Telephone Appointments
Scheduling telephone appointments is one of the key steps where it is important to execute well when making cold calls.  The good news is that there are some clear things that we can do to improve our success rate in this area. 1.  Communicate Value One area where there is of...MORE

Four Benefits of Cold Call Training
Just about every sales organization would like to improve cold calling results and might be able to benefit from cold call training.  Either current cold calling results are currently not good and they need to be improved or the current level of performance is acceptable but driving even bet...MORE

Four Keys to Getting an Appointment Set
When working as a sales professional, it is likely that some time will be spent making cold calls to try to get an appointment set.  While this can often seem like a difficult thing to do, there are some clear and practical things that we can do to improve our success with appointment making...MORE

Four Powerful Cold Calling Coaching Sales Tools
Cold Calling Coaching become much more powerful when there are different sales tools utilized. 1. Cold call script One of the most powerful sales tools to use is a cold call script. Some will say that they do not like scripts and that scripts do not sound good over the phone. But the r...MORE

Four Reasons to Outsource Cold Calling
Many companies today are moving to outsource cold calling and the lead generation potions of the sales process.  Below are four key reasons that support the decision the decision to shift this business process to a sales outsourcer. 1.  Decrease Labor Cost If you take a the t...MORE

Four Tips for Writing an Outbound Sales Script
Writing an outbound sales script can often seem like a daunting task. But if we use some structure and logic, we can more easily prepare a powerful cold calling script. Here are a few tips to help someone of any level of sales experience get their hands around building a calling script. 1....MORE

Four Tips to Improve Sales Time Management
In the field of sales, there is not enough time in the day to complete all of the work that needs to be done and as a result, sales time management can be one of the keys to producing consistent results.  There are a few very clear and practical tactics that we can employ to not only improve...MORE

Four Tips to Improve Tonality during Outbound Sales
Our voice and tonality plays a big role during outbound sales since the prospect has no visual information to factor into their decision making.  With that being the case, here are four tips that can help to improve our tonality while selling over the phone. 1.  Don’t Worry...MORE

Four Ways to Deal with Sales Rejection
Due to sales rejection being a potential outcome when we are making cold calls, we can dread picking up the phone regardless of our skills, knowledge, and years of experience.  The explanation for this resistance is that we as humans extremely dislike the feeling of rejection.  Ac...MORE

Four Ways to Improve the Lead Generation Results
For most businesses, profitability and success are dependent on the ability to consistently generate leads.  With that being such an important area of the sales execution, there are some very basic things that can be done to improve the lead generation results. 1. Create Focus When Co...MORE

Getting More Sales is in Your Control
Just about every business owner, sales manager, and sales person share the common interest of getting more sales. And while this might seem like a daunting task and something that you have no control over, the reality is that you do have control over your destiny and your results. You may think t...MORE

Habits of Successful Salespeople
Successful salespeople usually have certain sales habits that lead to their consistent results. If you are motivated to improve your sales performance, you can incorporate some of these habits and likely see an improvement in your results. 1. Being more organized The day in a life of a...MORE

Handling Objections in Selling
Being good at handling objections in selling is critical for success. The reason this is important is that objections are guaranteed to come up throughout your sales cycle. Here are three objection handling options. Comply with the Objection We always have the option to comply with the...MORE

Helpful Research Steps Prior to Making Cold Calls
When cold calling against a named account list, it is critical to prepare for each cold call by doing some research prior to getting on the phone.  Not only can doing some research improve the chances of having a successful cold call, but with a finite list of accounts, it is important to ge...MORE

How to Achieve Sales
Just about every sales person, sales manager, and business owner is focused on how to achieve sales. And while it can sometimes be a daunting and intimidating goal, there are clear things that can be done to improve results. 1. Improve messaging Every business has a set of products and...MORE

How to Achieve Sales Revenue Maximization
Sales revenue maximization is something that just about every business owner, sales manager, and sales professional is interested in. Here are key things that can be done to maximize this area. Increase Lead Generation Not a big surprise here but in order to maximize and increase sales...MORE

How to Build Interest on a Cold Call
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Once we have uncovere...MORE

How to Build Interest on Telephone Sales Calls
When making telephone sales calls, it is critical to create some level of interest on the prospect’s side so that you can increase the probability of moving on to the next sales cycle stage. The challenge is that you really only have a couple of minutes to work with as you do not want sales...MORE

How to Cold Call
Figuring out how to cold call can often be one of the keys to success for a salesperson. And while it can be a very intimidating thing to do, there are some very clear and simple things that can be done to improve results. Pre-Cold Call Steps To be most effective, there is s decent amo...MORE

How to Deal with Sales Call Reluctance
Sales call reluctance is the anxiety or internal doubt that a sales person can sometimes feel when it is time to pick up the phone and make cold calls. This reluctance can have a significant impact on sales results as it can either completely stand in the way of a sales person picking up the phon...MORE

How to Develop a Calling Script
Developing a calling script can sometimes be the difference between success and failure when cold calling. And with that being what it is, the good news is that there are clear things that you can do to develop a cold call script that positions you to reach the most of your potential. Iden...MORE

How to Develop Your Telesales Skills
The great thing about selling over the phone is that there clear things you can do to improve your telesales skills and see a positive impact on your results. Read sales books One of the easiest, most economical, and most effective ways to improve your knowledge and skills is to purcha...MORE

How to Enhance Sales
Trying to identify how to enhance sales is something that many business owners and sales managers continuously pursue. And the great thing with that is that there are very clear and practical changes and investments that can be made to increase sales results. Decrease Sales Staff Turnover ...MORE

How to Find Potential Customers
Figuring out how to find potential customers can often be the difference between failure and success. Here are four areas to focus on the improve results in this area: 1. Professional Networking One of the quickest and most effective ways to find prospects is to invest time and energy ...MORE

How to Get More Sales
Just about every business has an interest in how to get more sales.  Below are a few very practical areas to focus on to increase sales. 1.  Increase Number of New Prospects that You Touch When it comes to increasing sales from new prospects, one of the key variables that we ...MORE

How to Improve B to B Selling
When it comes to B to B selling, there are some very clear and practical things that can be done to improve results and lead generation. Professional Networking One of the quickest and most effective ways to generate leads is to invest time in professional networking. Professional netw...MORE

How to Improve Sales and Marketing
How to improve sales and marketing can sometimes seem like a daunting task. Sometimes you might feel like you really are going to need to be more lucky than good for things to get better. And unfortunately, there always is a little luck at play. But while you are waiting for luck to be on your si...MORE

How to Improve Telephone Sales Calls
Telephone sales calls are often a big part of a sales person’s day. Not only are outbound sales calls something that need to be executed, but they are also a big factor in the sales person’s ability to generate leads and results. With that being the case, focusing on how to improve th...MORE

How to Increase Company Sales
Just about every business is focused on how to increase company sales. Every situation is different but there are some key things where attention, time, and investment can be placed to drive positive results. 1. Improve focus on the target prospects Some businesses and sales people can...MORE

How to Increase Leads
Just about every business and sales person has a clear interest to increase leads. The good news is that the power is in you to make that happen as there are clear things that you can do to increase your leads. It may not be an overnight fix or easy to do, but if you are determined to increase re...MORE

How to Increase Sales Leads
Just about every business owner, sales manager, and sales person is focused on how to increase sales leads. While that can sometimes seem like a very challenging task, there are some clear things that can be done to improve lead generation. Professional Networking There are many differ...MORE

How to Increase Sales Volume
How to increase sales volume is something that just about every business owner, sales manager, and sales professional cares deeply about. And while it might seem that sometimes you have to be more lucky than good for everything to work, the reality is that there are clear things that can be done ...MORE

How to Increase Your Sales
Identifying how to increase your sales might not be as elusive as goal as you think as there are clear and practical things that you can do to improve your sales results. 1. Improve your sales messaging Unless your selling involves just taking orders from prospects, communicating what ...MORE

How to Make Outbound Calls
Figuring out how to make outbound calls when working in a sales roles can tremendously improve the probability for success.  Here are six steps to help any sales person with improving in this area regardless of skill level and experience. 1.    Focus on your core value ...MORE

How to Produce B to B Leads
Many businesses and sales people are looking for a way to create more b to b leads. The good news is that there are clear things that you can do to drive results in this area. The bad news is that none of these tactics will be a quick fix, but investing time and energy in any of them will likely ...MORE

How to Prospect for Clients
Just about every business can spend some time and energy on figuring out how to prospect for clients.  And when it comes to prospecting, hard work and effort alone does not always equal results.  This is because there are very clear things that we can do, or not do, to immediately impac...MORE

How to Reach Your Customers
Figuring out how to best reach your customers can often seem like a problem that does not have a clear solution. And the reality is that there is not one solution or one thing that can be done to effectively communicate. To be most effective, you can use a mix of different communications methods....MORE

How to Set Appointments
Identifying how to set appointments can have a direct improvement on a salesperson’s results and performance. Here are eight simple steps that you can do to improve your appointment setting. 1. Identify your core value What is the core value that you have to offer? What is the va...MORE

How to Trigger Power Lead Generation
To truly create power lead generation, one must have a bidirectional lead generation strategy. In other words, there must be both outbound sales efforts to create leads and also a strategy to produce inbound leads. Outbound Lead Generation There are a few different methods to use to dr...MORE

Importance of Tonality with Outbound Sales
When working on outbound sales and communicating over the phone, the only two things that we have to communicate with are our voices and the words we use.  With that being the case, we can focus on each of those areas to make sure that we are communicating as effectively as possible.  I...MORE

Improve Over the Phone Sales
Over the phone sales can be extremely challenging but there are very clear and practical things that you can do to improve results. Professional Development One of the first places to begin when looking to improve selling over the phone is professional development. Sales is a skill and...MORE

Improving Your Mind to Improve Cold Calling Results
There are many things that we can do to improve cold calling results.  We can always work on what we say and what we ask in by improving our cold call script.  But one area that we often overlook and can focus on to drive improvements is looking internally and working on our mind. ...MORE

Improving Your Voice When Cold Calling for Sales
When selling over the phone, the only methods that we have to communicate are the words we say and the voice we use.  With that being the case, it is critical for us to focus on having the best voice and tonality possible when cold calling for sales.  Below are some very practical...MORE

Incorporate a Bidirectional Lead Gen Strategy
It is not uncommon for a business to only have one main process in place at a time for lead gen.  For example, we may be focused primarily on cold calling, or on direct mail, or on search engine optimization.  And while it is good to just be doing at least something for lead generation,...MORE

Keys to Maintaining Sales Effectiveness While Working from Home
It is becoming more common than ever for sales people to work virtually from a home office.  And there are many pros and cons that come with that arrangement as with it comes a tremendous amount of freedom and autonomy, but also includes a lot of solitude and requirements for self-management...MORE

Knowing that You have Cold Called Correctly
Here is a quick check list that you can go through to identify that you cold called correctly. Ideal Prospect One thing step that can often not get as much attention is the area of clearly identifying who we should spend our valuable time cold calling. Do you know what your ideal prosp...MORE

Launch Pad Solutions Gets the Winds Blowing for Electron Storm
Point A - The Background Electron Storm, founded by Justin Hedge, is a company that provides and sells a mix of network marketing and technical services.  At the time that Launch Pad Solutions first met with Justin Hedge to discuss his business, Justin had implemented some great ideas and ...MORE

Michael Halper - Resume
BACKGROUND SUMMARY Sales and marketing professional with 12 plus years experience working in all areas of the IT industry - software, hardware, and services. Solid business acumen from experience gained selling business improvement solutions into functional departments of finance, operations, H...MORE

Nine Good Sales Tips (Part I)
The great thing about sales is that if you embrace and implement good sales tips, you are likely to see an immediate improvement in your sales results. Here are a few sales tips that are easy and practical to adopt. 1. Define your ideal prospect One sales step that can easily get overl...MORE

Objection Handling Options When Cold Calling for Sales
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); When making cold calls,...MORE

One of the Best Questions to Ask When Cold Calling for Sales
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); When cold calling for s...MORE

Outbound Solutions that Can Improve Sales Results
Every sales organization can benefit from some form of outbound solutions to improve sales results.  Below are a few that can drive immediate results.   Cold Call Training The return on investment for sales training is usually evident.  The more time and energy that you...MORE

Practical Cold Calling Tips
When making cold calls, hard work does not necessarily equal success.  Just because we make a high number of calls and try real hard, we are not guaranteed success for the goals we have set.  Hard work and high activity levels are important and part of a winning approach, but it is what...MORE

Prepare for Objections for Effective Cold Calling
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); There is one thing that...MORE

Pursue the Referral When Cold Calling for Sales
To improve cold calling results, we need to be able to get the most out of each interaction.  And whether the call goes well or not, there are a few things that we can do to walk away with something after the call.  One thing that we easily implement is try to get a referral on each cal...MORE

Qualify in Your Phone Sales Script
One very simple thing that you can do to make your phone sales script more powerful is to add qualifying questions to help you to qualify the prospect. What is Qualifying? Qualifying is basically the act of trying to figure out how good the prospect fits with what you have to offer and...MORE

Qualifying Sales with Light Questions First
When working on qualifying sales while cold calling, we may want to lightly qualify first as we are just initially trying to determine if it makes sense for everybody to keep investing time talking.   Examples of the types of things to look at when asking light qualifying questions are ...MORE

Redirect Objections When Cold Calling for Sales
The only certainty that you can expect while cold calling for sales is that you are likely to run into some sort of objections on every call.  Objections are like mini stop signs that the prospect will put up to try to end the call.  What you do or don’t do when you get an objecti...MORE

Sales Habits that can Increase Your Sales
There are some very clear and practical sales habits that you can incorporate to likely see a positive impact on your sales results. 1. Wake up early Most professional sales jobs allow for some flexibility on when to start the day. You can either take advantage of this from a comfort s...MORE

Sales Opportunity Job Posting
Company Launch Pad Solutions, LLC provides a full portfolio of sales services including sales consulting, sales coaching, sales training, and sales outsourcing services.  As part of Launch Pad’s sales outsourcing services, companies will outsource part of their sales process to Lau...MORE

Sales Prospecting is More Than Cold Calling
It appears that people often use the term prospecting and cold calling interchangeably.  The truth is that cold calling is just one component of sales prospecting as prospecting is actually a larger process that includes many different steps. Step One:  Profiling Step one in ...MORE

Sales Role-Play is a Key to Success
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Sales role-play is a ...MORE

Seven Keys to Improving Lead Gen
There are very clear things that businesses can do to improve lead gen and some ideas that can help in that area are outlined below. 1.  Bidirectional Lead Generation When building your lead generation strategy, focus on building the strategy so that leads are produced from both o...MORE

Seven Qualities of Good Cold Calling Coaching
Receiving cold calling coaching can be often be a great developmental activity to get a sales person over the hump or on to the next level. But working with a good coach can be important with getting the most return on that investment. Below are some key qualities that can be found when working w...MORE

Seven Tactics for Leaving Voicemail in Sales (Part I)
With prospects screening calls now more than ever, we are faced with the frequent dilemma of leaving voicemail and figuring out how to best do that.  With that being the case, here are some clear sales tactics that we can use to improve effectiveness. 1.  Understand the Person th...MORE

Seven Tactics for Leaving Voicemail in Sales (Part II)
With prospects screening calls now more than ever, we are faced with the frequent dilemma of leaving voicemail and figuring out how to best do that.  With that being the case, here are some clear sales tactics that we can use to improve effectiveness. 5.  Make it a Commercial ...MORE

Seven Tips for Writing a Cold Call Script
Writing a cold call script is not always the easiest thing to do.  One of the challenges is that you really only have a brief amount of time to execute the cold call and you probably have a good amount of information that you want to share and collect.  Below are some tips to help make ...MORE

Six Keys to Improve Sales Performance
Whether you are a business owner, sales manager, or sales professional, it is likely that a top priority is to improve sales performance.  Below are some very practical and actionable keys to help drive results in that area. 1. Minimize Non-revenue Generating Activity When working...MORE

Staying Focused to Improve Sales Performance
A typical sales person will have many responsibilities - they will be responsible for finding new business, taking care of existing clients, administrative tasks and responsibilities, etc.  With so much to do, it can be easy for a sales person’s day to bounce all over the place, get bo...MORE

Ten Useful Cold Calling Tips (Part I)
When making cold calls, working hard and making a high volume of calls does not necessarily lead to success.  With that being the case, there are clear things that we can do to improve results and those are outlined below in the following cold call tips. 1.    Use a Col...MORE

Ten Useful Cold Calling Tips (Part II)
When making cold calls, working hard and making a high volume of calls does not necessarily lead to success.  With that being the case, there are clear things that we can do to improve results and those are outlined below in the following cold call tips. 6.    Prepare f...MORE

Testimonials
    “Launch Pad provided me with superb sales training specifically around cold calling. When I first started working with Launch Pad, I had not a clue about how to do prospecting and cold calling in a systematic, organized manner. I was basically working without ...MORE

The Best Cold Calling Hours
Shifting to the right cold calling hours can have an immediate impact on your results. Before we look at what hours are good for cold calling, let’s talk a little about hours that are not so good. Bad Cold Calling Hours The first thing that you want to become aware of when figuri...MORE

The Best Goals for Early Sales Cycle Stages
If our goal is to improve our cold calling, it can be very helpful to stop and identify just exactly what the best goals are for sales cycle stages that face first.  This is helpful because as we strive to improve results and consistency, it can help to have a very clear idea of where we are...MORE

The Cornerstones of an Effective Sales Strategy
Having an effective sales strategy in place is critical to the success of any business.  While organizations can often debate as to what is the right strategy, there are four key areas that can be developed to build a strong foundation for any strategy to be built on top of. 1.  ...MORE

The Doís and Doníts for a Cold Call Script
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); There are clear do&rsqu...MORE

The Good News and Bad News Regarding Sales Effort
The great thing about sales effort, and more specifically cold calling, is that it truly is a skill.  And by that, there are a tremendous number of techniques, philosophies, and methodologies that we can adopt to have an immediate impact on our results.  This is good news as this means ...MORE

The Key Ingredient in a Cold Call Script - Value Statement
When working on a cold call script, it can be difficult to figure out what to include and what to leave out.  What makes this more difficult is that you likely have a lot that you want to say and ask and you have a very brief amount of time to do it.  With that being the case, one of th...MORE

The Lead Generation Three-Legged Stool
For just about every business, successful execution with the lead generation process can have a direct impact on the success of the business.  And while there is not an exact formula that can be used to guarantee results, there is a model that can be implemented to create the best position f...MORE

The Power of Storytelling While Cold Calling for Sales
When cold calling for sales, we are often trying to get a point across in a very short amount of time.  Typically, you are trying to share how you can help the prospect and one of the most powerful ways to accomplish this is by using the technique of storytelling.  Let’s look at t...MORE

The Three Cís of Sales Excellence
Being a sales professional is similar to running your own business.  In most situations, you will be fairly left up to work on your own and empowered to make decisions in terms of how you manage your time and how to manage your business.  With that being the case, there are clearly thin...MORE

The True Cost of Making Cold Calls
Since making cold calls typically plays some sort of role in an organization’s sales strategy, it can be a productive exercise to look at what the true cost of that activity is.  The following article drives to an estimated cost per cold call by dissecting the cost per employee per hou...MORE

The Value of Cold Call Training
Just about every sales organization performs some sort of cold calling.  And most of those organizations incorporate some sort of training for their sales staff.  The training may include some information on the products and services that are being sold, maybe some information on the co...MORE

Three Options for Hiring Someone to Make My Calls
It is very likely that you have a full load and often find yourself looking for someone to make my calls. The good news is that there are very good options available when you are too busy to make your outbound sales calls. 1. Hire a full-time inside sales resource One of the most effec...MORE

Three Options when You Need Cold Callers
Just about every sales organization needs cold callers and there are three different staffing options that are available to fill this need. 1. Hire Full-Time Sales Resources The obvious and maybe most commonly used option is to hire full-time sales resources to perform the function of ...MORE

Three Steps for How to Develop Prospect Leads
Depending on where you are in the lead generation process, there are some very clear steps that you can take for how to develop prospect leads. 1. Identify Your Ideal Prospect Profile One of the early steps in sales prospecting is to clearly identify what your ideal prospect looks like...MORE

Three Steps for How to Find Prospects
Regardless of what you are selling, a very important step in improving sales is to identify how to find prospects. Here are three simple steps to help make that happen. 1.    Identify Your Ideal Prospect One of the most important steps in sales prospecting is to identify...MORE

Tips for Sales Script Writing
The ability to be good at sales script writing can have an immediate impact on sales results. You could just write out the first thing that comes to your mind or you could use some logic and structure to make things easier and more effective. 1. Use an outline format One option is to s...MORE

Turn Cold Calling into Warm Calling
Being able to transform cold calling to warm calling can have a noticeable impact when working to generate leads by picking up the phone.  Cold calling could be defined as calling a prospect that has no idea who you are and why you are calling. Making calls that could be labeled more as warm...MORE

Two Ways to Uncover Pain When Cold Calling for Sales
When cold calling for sales, it is critical to uncover pain that the prospect is experiencing.  Pain is essentially something that is not working well or an area that has room for improvement.  And if there is no pain, there is no reason for the prospect to make a change.  If there...MORE

Understanding the Gatekeeper When Making Cold Calls
When time is spent cold calling, it is likely that we are going to run up against a gatekeeper or two.  Some of these gatekeepers will be very helpful and share information to help us get where we want to go.  But others will seem to do everything they can do to shut us down.  ...MORE

Use Reflection When Cold Calling for Sales
Cold calling can be challenging due to the fact that each person we call and each conversation we have is unique.  There are some things we can do to better prepare for the calls that we make, but at the end of the day we never know how the call is going to go.  With that being the case...MORE

Use Social Proof to Establish Credibility in Sales
When dealing with sales prospects, it is critical for you to establish credibility. This is important because there are so many sales people trying to get in the door and get the prospect’s attention.  If you haven’t established credibility, you will blend in with the rest and ca...MORE

Using a Cold Call Template
Using a cold call template as a guide while making sales calls can greatly improve your sales results. Some either debate whether to use a sales script or not but using some sort of an outline will improve how you sound when talking with prospects and will improve your effectiveness. What ...MORE

Using a Guide to Cold Calling
When it comes to making sales calls, you have two options – pick up the phone and “wing it” or use a guide to cold calling. It is probably more common for sales people of at all levels to lean toward improvising and “winging it”, yet consistency and improved results ...MORE

Using Name Dropping to Improve Cold Calling
There is some good news and bad news when it comes to trying to improve cold calling.  The bad news is that trying harder does not necessarily equal improved results.  If we are not executing well, more effort will not always lead to more returns.  The good news is that there are t...MORE

Using Open Ended Sales Questions to Increase Sales
Being able to effectively collect information from prospects is one of the keys for how to increase company sales and asking open ended sales questions is the best way to extract more information. Looking at Closed Ended Questions First Before we talk about how to incorporate good open...MORE

Using Sales Affirmations to Improve Performance
Being a professional sales person can be very emotionally taxing.  There are often highs experienced when deals are won.  There are many lows experienced from the rejection that comes from cold calling and losing deals.  The lows can wear on a person and can have a negative impact ...MORE

Using Sales Outsourcing to Achieve Growth
Just about every business is focused on growth and increasing sales and this this can be accomplished through the use of of sales outsourcing.  One of the key factors that limits the growth businesses are able to achieve is size of the sales organization and number of front-line sales resour...MORE

Using Sales Outsourcing to Decrease Costs
The costs associated with sales operations are in some ways unavoidable and simply the cost of doing business.  While there are always times to trim cost out of a business’ operations, when trying to trim cost out of the area of sales operations we can increase the risk decreasing sale...MORE

Using Social Proof to Improve Selling
There are two different times where it is helpful to establish some sort of credibility when trying to improve selling.  First, when we face gatekeepers that are trying to screen us out, establishing some credibility can sometimes help them to decrease their guard and feel more comfortable l...MORE

Utilize Name Dropping as a Cold Calling Technique
When making cold calls, hitting the phones and having high activity levels is important.  But that is not the only thing that is important or the only factor that can lead to success.  In addition to working hard and smiling and dialing, there are very simple techniques that can be impl...MORE

Voicemail Tips When Cold Calling for Sales
When cold calling for sales, it is often asked whether or not to leave a voicemail for sales prospects.  And while voicemail is one of the sales tools that will likely not be the defining factor for success, there are some tactics and logic that can be used as a guide when making cold calls....MORE

Ways to Improve the Lead Generation Process
The lead generation part of the sales cycle is important when trying to drive and maintain new business.  Using the telephone and cold calling is still a key vehicle for generating leads and below are some ways to improve results in that area. Focus on the Right Goal As sales peop...MORE

What to Say on a Cold Call
What to say on a cold call can seem like a tough thing to figure out. And while every call is unique and you never really know what direction the call is going to go, there are things you can do to improve your ability to know what to say. Using a Cold Call Script One of the first step...MORE

When it Can Make Sense to Outsource Cold Calling
It seems as though you can just about outsource anything these days and that is supported by the fact that there are many companies that outsource cold calling.  This arrangement typically involves a company hiring an external organization to perform cold calls on their behalf to generate in...MORE

Writing a Follow-up Sales Email
One thing that can help a sales person is to have a template for a follow-up sales email. This could be an email that has information already filled in and you can just change a couple details and then quickly and easily shoot out the email when you need to. This is particularly helpful for...MORE

Writing a Sales Script for Cold Calling
Writing a sales script for cold calling may seem like a challenging task. But if you break down some of the components of the call, it can be much clearer as to what you need to do and say. The first thing that you will want to identify is whether you want to use a direct script or an indire...MORE
Back